CMO at the Top: Melissa Fry Takes Us to the Peak
In this episode of Bite-Sized&Bossy, we sit down with Melissa Fry, Chief Marketing Officer of Twin Peaks, for an inspiring conversation about leadership, branding, marketing, and what it takes to stand out in the highly competitive restaurant industry. Melissa shares insights from her career and her experience helping shape the Twin Peaks brand, including the importance of creating memorable guest experiences, building strong teams, and staying authentic while continuing to evolve. We also dive into the challenges and opportunities facing women in restaurant leadership and the lessons Melissa has learned throughout her journey. It’s a candid and insightful conversation filled with leadership lessons, marketing wisdom, and plenty of behind-the-scenes perspective on one of the restaurant industry’s most recognizable brands. Tune in for another great conversation celebrating the women who are making an impact, breaking barriers, and leading the restaurant industry forward.